Cognitive Dissonance: Made for More Yet Settling for Less

In the intricate landscape of human psychology, one phenomenon stands out prominently – cognitive dissonance. It’s the mental tug-of-war we all experience when our desires and actions clash, creating a sense of discomfort. In our previous post, we talked about the power of discomfort. In this blog post, we’ll dive deep into cognitive dissonance, explore its fascinating intricacies, and unravel why we often find ourselves yearning for more while settling for less. It’s an Aspiration vs. Aversion Paradox; an Ambition vs. Agony Misalignment; a Yearning vs. Yielding Dilemma; a Success Lust vs. Effort Dread; and a Hunger for Achievement vs. Fear of Endeavour.

Example 1: The Unfulfilled Artist

Imagine an aspiring artist who dreams of painting magnificent masterpieces. Yet, every time they pick up a brush, anxiety creeps in. The fear of failure paralyzes their creative flow. Here, the artist battles the aspiration to create art with the aversion to the effort and potential rejection it entails.

Example 2: The Office Dreamer

Meet Ellis, a corporate professional with dreams of entrepreneurship. By day, Alex excels in a stable job, but by night, the agony of unfulfilled ambition eats away. The misalignment between ambition and the comfort of a steady paycheck creates a constant struggle.

Example 3: The Fitness Enthusiast

Nana Ama yearns for a healthier lifestyle, picturing herself as a fit and energetic individual. Yet, when the alarm rings for her morning jog, she snoozes it, yielding to the comfort of her warm bed. Her yearning for fitness is in constant conflict with her yielding to momentary comfort.

Example 4: The Procrastinating Student

In the realm of academics, John has grand ambitions for a stellar GPA. However, when it’s time to hit the books, he’s engulfed by the dread of doing too many things at the same time. He desperately wants success but shies away from the most urgent and most important.

Example 5: The Entrepreneurial Spirit

Mark is passionate about starting his own business and envisioning financial freedom. But the fear of financial instability and the toil it takes to build a startup holds him back. His desire for achievement diverges from his anxiety about the endeavour.


So you see? The devil can have you right where he wants you and it’s not even his fault or direct doing. This is the story of Africa. It has been the story of many great prodigies. It will be the story of great young minds with great potential. Yearning for more, yet settling for less. Craving the extraordinary, yet stuck in the mundane. Seeking greatness, yet ensnared in mediocrity. Chasing dreams, yet avoiding the grind. Hungry for success, yet fearing the effort.

Call it whatever. A potential paradox. An ambition-agony misalignment. A desire-discomfort duality. An aspiration-aversion paradox. An achievement-anxiety divergence. You don’t have time saaa na 20 years aba. It will happen to someone you know. Don’t let it happen to you.

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